Top 10 Kawaii Costumes for Cosplay in 2025

Are you ready to dazzle at your next cosplay event? Whether you’re gearing up for Anime Expo, Comic-Con, or your local cosplay meetup, choosing the right costume is key to standing out and making memories. Cosplay is about more than just dressing up; it’s a way to express your love for your favorite characters while showcasing your creativity and style.

To help you shine, we’ve rounded up the top 10 best-selling kawaii costumes for cosplay in 2025. From magical anime heroines to iconic video game characters, these costumes will have you turning heads and feeling fabulous. Let’s dive in!

1. Frieren: Beyond Journey’s End - Frieren Cosplay

Frieren is a calm and graceful mage from Frieren: Beyond Journey’s End. Her serene personality is reflected in this stunning cosplay, featuring a flowing white and gold outfit that perfectly captures her magical aesthetic. The cape adds a touch of grandeur, while the design ensures comfort for all-day wear.

Why It Works: The costume’s ethereal design is perfect for anyone who loves magical characters with a soft yet powerful vibe. Pair it with the matching wig, and you’re ready to cast a spell on everyone around you.

Shop the Frieren Cosplay Here

2. Jujutsu Kaisen - Gojo Satoru Cosplay

Gojo Satoru, the charming and overpowered teacher from Jujutsu Kaisen, is an instant hit with anime fans. This sleek black ensemble paired with his iconic blindfold makes for an effortlessly cool look. Add the spiky white wig, and you’re ready to channel Gojo’s playful yet confident energy.

Why It Works: This costume’s minimalistic yet striking design makes it easy to wear and instantly recognizable. Perfect for fans of action-packed anime.

Shop the Gojo Satoru Cosplay Here

3. Overwatch - D.Va Bodysuit

Level up your cosplay game with D.Va’s iconic bodysuit from Overwatch! This costume features vibrant neon colors, futuristic patterns, and a snug fit that perfectly matches the fearless and bubbly energy of this gamer-turned-hero. Don’t forget to add her headset for that finishing touch.

Why It Works: Perfect for gamers and sci-fi lovers, this costume blends bold colors and sleek design for a cosplay that’s both modern and eye-catching.

Shop the D.Va Bodysuit Here

4. Demon Slayer - Muzan Kibutsuji Cosplay

Step into the shoes of Demon Slayer’s most feared villain, Muzan Kibutsuji. This cosplay exudes sophistication with its floral-patterned kimono and dark color palette. It’s ideal for those who love portraying mysterious and powerful characters.

Why It Works: Muzan’s costume is dramatic, elegant, and steeped in traditional Japanese style—perfect for cosplayers who want to leave an impression.

Shop the Muzan Kibutsuji Cosplay Here

5. Demon Slayer - Kanroji Mitsuri Cosplay

The Love Hashira, Mitsuri Kanroji, is one of the most beloved characters in Demon Slayer. Her pink-and-green hair, combined with her playful yet romantic costume, makes her stand out as one of the most kawaii characters to cosplay.

Why It Works: Bright colors, intricate details, and a cheerful vibe make this a must-have for fans of cute and bubbly characters.

Shop the Kanroji Mitsuri Cosplay Here

6. Cardcaptor Sakura - Sakura Kinomoto Princess Dress

Take a trip down memory lane with Sakura Kinomoto’s iconic princess dress from Cardcaptor Sakura. This costume is overflowing with ruffles, bows, and pastel pink hues, making it the perfect choice for magical girl fans.

Why It Works: Nostalgic yet timeless, this costume is a showstopper for anyone who adores the magical girl aesthetic.

Shop the Sakura Kinomoto Cosplay Here

7. Alice in Wonderland Lolita Dress

This whimsical take on the classic Alice look combines Lolita fashion with fairy tale charm. Featuring intricate patterns, soft fabrics, and a kawaii aesthetic, it’s perfect for tea parties, cosplay conventions, or simply standing out in a crowd.

Why It Works: Its versatility and intricate design make it a dream for fans of both Lolita fashion and classic stories.

Shop the Alice in Wonderland Lolita Dress Here

8. Genshin Impact - Wanderer (Scaramouche) Cosplay

Scaramouche’s costume from Genshin Impact is packed with detail, from his unique hat to the layered fabrics and bold colors. This outfit is sure to make an impression, whether you’re exploring conventions or hosting a cosplay photoshoot.

Why It Works: A bold, dramatic look that embodies Scaramouche’s complex character.

Shop the Wanderer Cosplay Here

9. Dandadan - Okarun School Uniform

For fans of Dandadan, Okarun’s school uniform offers a casual yet recognizable look. Complete with glasses, this outfit is a fantastic option for beginners or those seeking something low-maintenance but stylish.

Why It Works: Comfortable and quirky, it’s a fun choice for casual cosplay events.

Shop the Okarun Cosplay Here

10. Heaven Official’s Blessing - Xie Lian Cosplay

Xie Lian’s costume from Heaven Official’s Blessing is elegant, serene, and full of intricate details. The flowing robes and delicate accessories create a look that feels regal and otherworldly.

Why It Works: A graceful design perfect for cosplayers who love refined, fantasy-inspired outfits.

Shop the Xie Lian Cosplay Here

Why These Costumes Stand Out

Cosplay is all about expressing your fandom while connecting with fellow enthusiasts. These top 10 costumes offer a mix of classic favorites, trending designs, and versatile styles, ensuring there’s something for every cosplayer. Whether you’re stepping into the shoes of a magical girl, a video game hero, or an anime icon, each of these outfits is designed to help you shine.

Ready to transform into your favorite character? Shop your favorites today and start planning your cosplay adventure. Don’t forget to share your stunning looks with us on social media—tag #KawaiiStopCosplay for a chance to be featured!

Happy cosplaying! 🌟