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The Magical World of Japanese Street Fashion

Kawaii Stop The Magical World of Japanese Street Fashion

The Magical World of Japanese Street Fashion

When you say Japanese street fashion, this one name comes into mind: Harajuku. But what and where is Harajuku, really? Harajuku refers to the area between Sendagaya and Jingumae-machi and is situated between the Shinjuku and Shibuya wards in metropolitan Tokyo. Harajuku is most known for its eccentric street fashion culture, hence the term Harajuku fashion. To the west of the JR Harajuku station is the famous Meiji-Jingu shrine engulfed within a forest called the Meiji-Jingu Gaien. To the east is the known Takeshita street where independent fashion designers set up their very own fashion.

What is Harajuku?

Harajuku is a crossroads between the east and the west and houses a melting pot of cultures. It is known for its high-end designers and many celebrities often visit to buy exclusive items at the stores in the area. One place is Itabashi Dori, which is located between Meiji-Jingu and Takeshita. The famous Tsukiji fish market is on the other side of it, so a visitor has to walk by through the fish market to reach Harajuku. Itabashi Dori is very colorful and offers many unique fashion and food stores for visitors. Takeshita Street Takeshita is usually crowded with people. It is located between Shibuya and Harajuku. The road is lined with many fashion stores that sell a variety of hand-painted anime character skirts, beanies, and other accessories.

Harajuku Fashion

Harajuku clothing is unique to Japan and also to the world, as it originated from a mid-nineteenth-century streetcar line that saw a group of men wearing the clothes of women. This was brought up by Suits from the United States from the 1830s, though their feminine clothing was different than the one seen in Japan at the time. The Harajuku fashion is meant to bring a message to the masses. Harajuku is known for its most famous streetwear names such as Utagawa Kuniyoshi, Osamu Tezuka, and Ebisu. And its street fashion is also noted for its decorative use of maki-e prints, children’s clothing, elaborate prints, and elaborate patterns that come in bright colors and intricate details. The uniform of the Harajuku crowd is known as Harajuku casual, a uniform of casual streetwear.

The Magical World of Japanese Street Fashion

But let’s take a trip inside Japanese fashion. Japanese fashion and street fashion is a cut above the rest, with their creativity and offbeat designs at par with their impressive taste. These unique cultures come with pride and diversity, not only with regard to gender, age, and race but also with the different styles and ways of doing things. The streets are alive with life and activity, walking down the street you are bound to see quite a number of fashionistas, either milling about the streets in all their splendor or waiting for their friends or loved ones. However, it’s the smaller acts of street fashion that make the community of Harajuku even more of a bizarre and magical world. Most of the young women of Harajuku will often have their shoes altered or custom-made.

The History of Harajuku

Harajuku’s name literally translates to “road to heaven” because of its proximity to the Shinto Shrines. But the shopping district is actually situated in Sendagaya, a more conventional residential area. By the late 1800s, the area had started to experience a boom in small shops, and most of those involved with the textile industry. The popularity of the textile industry continued to grow and by the 1920s, the area had a definite commercial character, establishing itself as the center of the Harajuku fashions. In the 1930s, the City of Tokyo had paved a beautiful park nearby. The area was developed into a modern suburb and the Meiji-Jingu shrine was taken over by the Kanda Shrine. In 1968, there were just a couple of dozen shops but today, there are over 50,000 of them.


The Japanese fashion scene was not only an overnight success but the result of a convergence of trends that Japan has long been known for in many other countries. The kimono (the traditional Japanese robe) is a traditional outfit worn by Japanese women, and this iconic piece of clothing in part inspired Japanese fashion. Japanese fashion designers began to utilize the kimono in a modern way which translated into the fusion of modern clothing with traditional garb. This article is sponsored by Japan Today.

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