What is Lolita fashion? It is street fashion originating from Japan in the 1970s. It is typically associated with the Harajuku neighborhood in Tokyo! Lolita fashion is a celebration of femininity, modesty, cuteness, and beauty! This style does not fit into mainstream fashion trends. As a style, it is different from other Japanese girl-centric street fashions. This is because it draws from Western history, fairy tales, and children’s literature! Creating a unique sense of cute. Nowadays you can find Lolitas or people who wear Lolita fashion everywhere! They are in many major cities around the world. Though Japanese designers remain important in defining fashion! Designers are located in Korea, China, North America, and Europe working within the Lolita aesthetic. Here at Kawaii Stop, it is our goal to provide you with the latest and greatest in this trend! Take a look at our collection below!